The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Adam Mosseri, Facbook VP for News Feed.
Adam Mosseri, Facbook VP for News Feed. Photo courtesy of TechCrunch

Have you ever wondered how Facebook’s newsfeed algorithm actually works? Paul Ramando over at Social Media Examiner has a thorough breakdown of the algo – as explained by Facebook’s own VP, Adam Mosseri.

He first explained that an algorithm is “a formula or set of steps for solving a particular problem.” He then presented a real-world problem to illustrate how it works; specifically, what to order his wife at a restaurant.

Aside: I’m not sure why Mosseri’s wife can’t order for herself, but we’ll just assume she’s in the ladies room when the server arrives and move on.

Following Mosseri’s algorithm explanation, Ramando offers several ways to tweak your marketing content to attract more engagement, concluding with:

Remaining visible in the news feed will continue to become more challenging as the amount of noise on Facebook continues to increase. That’s why it’s now more important than ever to focus on creating relevant content that your audience will welcome in their news feeds. If you can continue to give your audience content they find relevant and enjoyable, it appears Facebook will continue to show your content in their news feeds.

Head over to the article on Social Media Examiner for the full algo education.

Source: The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure : Social Media Examiner