You need more than a press release
- What’s your message?
- How is your reputation?
- What is your brand?
The art of public relations has been forever changed by social media and digital marketing. It is no longer sufficient to simply have a PR plan in case of emergency, or issue a press release once in a while to announce a new product or service. The new public relations is constant, two-way, and transparent. Thankfully, the very platforms that have transformed public relations have themselves become the tools we use to manage our message in the digital realm.