Link: Why Canadian Marketers Can’t Afford to Overlook Moms and Dads on Digital | Think With Google Canada

Are ‘parents’ a significant target audience for your business? Research from Google shows that their short-term expectations for digital differ from adults without children.

For example:

Colborne Media can help you assess your target audiences and ensure you are sending the right message to the right groups.

 

Source: Why Canadian Marketers Can’t Afford to Overlook Moms and Dads on Digital | Think With Google Canada