Link:  Is social selling really the best way to make sales? – The Globe and Mail

Our focus at Colborne Media is to help small businesses leverage the opportunities presented by social media in both B2B and B2C settings. However, we understand that these methods should be integrated into traditional marketing and sales tactics – not replace them!

As this recent article from the Globe and Mail makes clear:

Social [media] selling is a powerful tool in the arsenal of any progressive sales and marketing organization, but beware of buying into the hyperbole and denigration of long-standing fundamental principles that are as relevant today as they were 20 years ago.

Contact Colborne Media today to get started on integrating social into your existing sales and marketing strategy!

Source: Is social selling really the best way to make sales? – The Globe and Mail