We are big believers in the power of content marketing as a major component of an integrated marketing strategy. Content marketing, as a concept, however, is not well understood by many small business owners. Here is an excerpt from Ducttape Marketing:
Content marketing can be defined as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience who, in turn, will drive profitable customer action.”
Content marketing is a marathon, not a sprint. It can influence customer behavior over time as you effectively communicate with your audience. This will not only help you sell products, it will help you better forecast the growth of your business.
What does content marketing look like for your business? How can you establish yourself, and your business, as an authority in your industry? Think about the advice you give your customers — the specialized knowledge you have about your products and services. How could you share those with a broader audience? A blog? A Youtube channel? Instagram? Over time, this ‘expert’ content will attract potential customers to your door.
We can help you develop a content marketing plan that fits your schedule and won’t overwhelm you. There’s little point in planning a robust content plan if you can’t afford the time to create the content in the first place!
Photo: Derek Gavey