Facebook has rolled out some significant updates to it Groups feature. If Groups are part of your marketing and communications strategy, these new tools should make it easier to optimize your use. Group Insights: group admins have told us consistently that having a better understanding of what’s going on in their…
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Can Content Marketing Boost Your Business?
We are big believers in the power of content marketing as a major component of an integrated marketing strategy. Content marketing, as a concept, however, is not well understood by many small business owners. Here is an excerpt from Ducttape Marketing: Content marketing can be defined as “a strategic marketing…
The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure
Have you ever wondered how Facebook’s newsfeed algorithm actually works? Paul Ramando over at Social Media Examiner has a thorough breakdown of the algo – as explained by Facebook’s own VP, Adam Mosseri. He first explained that an algorithm is “a formula or set of steps for solving a particular…
Link: Is social selling really the best way to make sales? – The Globe and Mail
Our focus at Colborne Media is to help small businesses leverage the opportunities presented by social media in both B2B and B2C settings. However, we understand that these methods should be integrated into traditional marketing and sales tactics – not replace them! As this recent article from the Globe and…
Link: Why Canadian Marketers Can’t Afford to Overlook Moms and Dads on Digital | Think With Google Canada
Are ‘parents’ a significant target audience for your business? Research from Google shows that their short-term expectations for digital differ from adults without children. For example: Colborne Media can help you assess your target audiences and ensure you are sending the right message to the right groups. Source: Why…
Link: 4 Onsite SEO Tips You Can’t Put Off in 2017
The Duct Tape Marketing blog has some great “onsite SEO” tips to look at for 2017! Optimizing Mobile SEO & User Experience Improving Page Speed Cleaning Up Index Bloat HTTPs Migrations If you’re not what SEO means or how it can affect your digital marketing presence, we can help with…